Copywriting? ‘Pah, I can do that myself!'
After all, it’s just putting pen to paper, ain’t it? Or fingers to keyboard?
Well, yes and no.
Anyone can write - it’s one of the first things we learn to do at school - but not everyone can write well. Or rather, write to sell.
It’s even harder when what you’re selling is yourself (not like that, folks - get your mind out of the gutter). Or your brand. If you’ve ever tried to write your CV (and I’m guessing most of you have needed to, at some point), you’ll know exactly what I mean.
Self-promotion is something our American cousins are pros at. Not us Brits, though. We’re rubbish at taking compliments and equally rubbish when it comes to shouting about ourselves and our achievements.
I’m a copywriter, as you know, but I even toyed with the idea of asking a fellow writer to pen my website’s ‘about’ page. Yes, really.
The thing is, writing about yourself is hard; we all know what we want to say, but knowing what our customers want us to say (or even our prospective boss, when writing that CV) is another thing entirely.
‘Do I sound like a big-headed know-it-all?’
‘Am I shouting about my achievements enough?’
‘Am I rambling?’
‘Do they really need to know this?’
‘Will telling them about X, Y or Z alienate them - or will they lap it up?’
‘Does anyone even read website pages these days?!’
How many of the above questions have you asked yourself when pulling together your own website content? If the answer’s one or more, you’ll benefit from using a freelance copywriter.
After all, we’ve been helping people like you stand out online for years - and because we do this every day, we know the kind of things people want to know when they visit your site. We also understand Google and its algorithms to ensure your website gets found in the first instance - and once people are on your site, you’ll want to keep them there longer. That comes down to what you write.
That said, we totally get it if you want to write your own website content; no one knows your business quite like you do.
So, perhaps you’d prefer to hire a freelance copywriter to look over what you’ve done, suggest some edits and give you the reassurance that what you’ve put together will pull in the punters.
I like to work with my clients, not on behalf of them. It’s a lovely, collaborative process, which means if you want to take the reins and write the content, that’s great. You can use a freelance copywriter like me to whip it into shape, if it needs it, or for an extra - and fresh - pair of eyes.
Similarly, if you feel your content would benefit from a complete overhaul, I’m your gal - get in touch via the link above and let’s see how we can work together - and don’t forget to take a look at this blog post, which goes into a little more detail about hiring a UK freelance copywriter.
Until next time…