Five Ways a Copywriter Can Give Your Business a Boost

I get it; running a company can be tough - and I’m a firm believer that the busier the business, the more the website needs finessing. Yep, really.

Rushed-off-their-feet company owners often contact me and say something along the lines of:

‘I wrote the content on my website myself years ago and it doesn’t at all reflect who we are or what we now do”

The thing is, when you’re so busy working in your business, it can be hard to find time to work on your business.

So, how can a copywriter help? Here are five things we content writers can tick off your to-do list…

Website Content

Website content is the obvious one, isn’t it? Whether you need your full website writing from scratch, or you’d simple like someone to make some tweaks to your existing content, I can help.

I also offer a convenient ‘Content Audit’ service, whereby I take a look at the text on your site and prepare a document with some hints, tips and minor edits.

I use the Comments function in Microsoft Word to leave you some helpful pointers, allowing you to tweak your own content and saving you the money it costs to have a copywriter like me write your website on your behalf. It also gives you an element of control over how your website sounds, which for many businesses is another plus point.

Get in touch if you think this will work for you.

Social Media Copy

Need someone to plan out your social media strategy in full, or post bitesize snippets of content onto your Facebook, Twitter and LinkedIn feeds? A copywriter can help you do that too.

Taking another task off your plate, social media content outsourcing makes perfect sense for the time-poor business owner.

Printed Literature

No time to create that flyer ahead of a big business event? Or perhaps you’d like some content for a banner ad? Working alongside some trusted graphic designer pals, I can help create printed literature - from flyers and brochures to company merchandise - that works for you.

Email Newsletters

Email marketing may be another task that falls by the wayside when you’re as busy as you are. So, allow a freelance copywriter to relieve you of the burden of creating the content for your weekly email or monthly digital newsletter.

Press Releases

Want to promote your business to the press? I’ve worked in journalism and copywriting, which puts me in a great position to help you get your message across to local and regional news outlets. Chat to me about my press release writing service by clicking the link below.

Need a helping hand with any of the above? Get in touch with me, a Huddersfield copywriter, by saying hello here.

Until next time…

Three Resolutions Your Business Needs to Keep in 2019

It’s the start of January - and you’re probably full of good intentions and big ideas. I love the motivation the start of a new year gives me; what about you?

A new year marks a new start – a clean slate where we can forget the bad habits we accumulated over the past 12 months and dive into a year where we never forget to respond to an email, never eat chocolate for breakfast and never, ever forget our business cards.

While some resolutions are doomed to fail (I’ll eat chocolate for breakfast if I want to, thank you very much) there are some great new year’s resolutions for your business that if you keep up, will help your enterprise grow and succeed. Here are some of the best new year’s resolutions you can make that’ll keep you motivated, bring in new customers and push your business to the next level.

Regularly Update Your Business Blog

Your company blog is vital to your success in 2019. Keeping your website updated with fresh content is essential for your search ranking, and it’s the perfect opportunity to talk about your new products, shout about your success and reveal new information about exciting plans that may be afoot.

Start off small. Setting aside half an hour twice a week to research, write and edit your blog posts means you’ll easily manage one blog post per week. Feel that achievement!

Of course, if you really don’t have the time, or you need a little support, contact me. Helping businesses out with their content is what I do best.

Keep Your Social Media Ticking Over

How’s your Twitter account doing? Are you answering all your Facebook messages?

Ignoring your social media accounts can seem like the only way to deal with them when you’re busy but honestly, in 2019, your customers will be reaching out to you via social media more than ever. Making your accounts a priority will make them far less scary and gain you new business. I promise.

Take a look at Buffer’s useful tips on using social media to your advantage, and while you’re at it, have a gander at their post scheduling tool. I use it, and honestly, it saves me so much time.

Carry Out A Web Audit Twice a Year

Ever wondered what your customers think when they reach your website?

Take some time to walk in their shoes by carrying out a web audit. If you’re not sure what one is, don’t worry, I’ve written about them before in my blog. A full web audit means talking a deeper look at the content on your website, and running through it with a fine-tooth comb to see what needs to be amended, what needs to be removed and what could be enhanced to make your website earn its keep.

Trust me, it’s well worth doing.

Want some help getting that new year’s motivation going? I’ve got plenty to go around. Get in touch today and let’s talk about how a freelance copywriter like me can help you make the best possible start to 2019.

Until next time..