I’m not going to lie, I’m not a huge fan of writing content for social media. Although it’s a service I offer, social media management can be quite a niggly task, involving lots of regular content in bitesize chunks. It’s probably why a lot of people outsource it, to be fair.
If you don’t have the budget to task a professional to do it for you, though, here are my top tips on writing content for social media…
Engage With Your Audience
Do you know your audience? If not, it’s time to get to know them (not in a stalky way, you understand).
Keep an eye, though, on the comments and feedback from your customers, though - learn what makes them tick, as well as what doesn’t - and try to feed them content you know they will enjoy.
Take time to reply to the comments they leave on your social media pages, too; opening up a dialogue with your customers can help shape your content later down the line.
Keep it Simple
Don’t force content for the sake of it; if you don’t have anything relevant or interesting to say, don’t bother posting.
Your customers’ attention will be being pulled this way and that, so it’s important to keep their interest when they do land on your social media pages. Make your content short and snappy and use relevant imagery to ensure it stands out on their Facebook feed or Twitter timeline.
Collaborate with Similar Businesses
Without linking to direct competitors, it’s always a good idea to create something of a community of followers based on similar social media pages. Link to relevant content and ‘share the love’, as it were, for other creators. It isn’t necessarily about bringing more traffic to your site, but about bringing the right traffic to your site - and giving fellow businesses a pat on the back in the process.
So, for example, if you run a gardening business and you know your followers are also interested in all things interiors, why not team up with a home décor business to create a fun series of social media posts together? As a freelance Yorkshire copywriter, I’m not adverse to pairing up with other people in the same - or similar - arena; connections and collaborations can be key.
Try Something New
If what you’ve been doing so far just isn’t working, try something new - whether that’s asking customers for their opinion on key business decisions (which packaging design should you opt for, for example) or running a promotion or giveaway.
Has this blog post helped you with your social media strategy? Let this friendly Huddersfield copywriter know by commenting below. Or say hello!
Until next time…