Do you sit staring at a blank screen, tweet or Instagram post waiting for inspiration to strike?
Do you wish you had the time to write blogs, newsletters or content for your website?
Do you have sales literature, adverts or emails to write for your business, but you dread having to tackle them?
If you’ve answered yes to any of the questions above then, yes, you and your business would probably benefit from a copywriter.
So, what is copywriting?
A common misconceptions about copywriting is that anyone can do it and that it’s easy.
The definition of copywriting according to Wikipedia is…
“The act, or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.”
I think of copywriting as talking to someone using words on a page – sounds simple, I know, but writing copy that conjures a voice in a person’s head is tricky - especially when it has to stand out from a sea of well-written marketing copy.
The key is to allow a person to feel like your words have been written just for them.
The Value of Good Copywriting
Good copywriting gives your brand personality and makes your customers remember who you are. Having gorgeous shots of your products for social media, or a great email offer to share with your customers are no use on their own; they need words and language to bring them to life.
A favourite example for me of when copywriting amplifies a brand’s personality is last year’s John Lewis Christmas TV advert. Using the sentiment of one of the most iconic songs ever written, John Lewis brought the message of their campaign to a final crescendo with the heart-warming end frame and simple line ‘Some gifts are more than just a gift’.
Understandably, not everyone has John Lewis’ budget, but with email marketing as powerful as ever, 57% of people read more than half of the emails they receive; using copy to influence your customers can be done effectively and within your budget.
Press releases, social media posts, emails, website content, white papers can all be sent via various channels relatively cheaply; but where it’s important to make the investment is in the words you want your customers to read.
Are you ready to let me help you?
You can use copy to great effect on your website, in your social media posts, in your newsletters, sales literature; pretty much anywhere where you write about your business - and I’d love to help you do it.
If you think your business could benefit from my copywriting expertise then please don’t hesitate to get in touch, I’d welcome the opportunity to help you talk to your customers.
Until next time…