Have you ever looked at your web content and thought that it could be even better? But you can’t work out how?

Sitting down and looking at your content after reading through it hundreds of times can be a fool’s errand, especially if you wrote it in the first place. It’s easy to start glancing over parts you really should be paying attention to - and before you know it, you’ve made very few amends and the whole afternoon’s gone. We’ve all been there.

Web content is difficult to tackle. The fact that you’ve already got a website packed with up-to-date information and written content is a credit to your planning and motivational skills. Plenty of businesses haven’t looked at theirs since their website was created in 2016. While that might work for them (although spoiler alert - it almost definitely isn’t) you know you need to up your content game.

Luckily for you, there are a few trusty tools you can use to help you create attention-grabbing web content. Grab a notepad, or open up a Word doc, and let’s get started.

Get Some Fresh Ideas!

Thinking of great ideas for web content can be a time-drain if you’re not in the right headspace for it. These apps are perfect for brainstorming when it’s just you, yourself and you at the keyboard.

Ideaflip is an ideas machine that helps you sort out your buzzwords into valuable concepts. Think of it like an interactive doodle pad, where your scribbles can be shared by your whole team.

Get to know Hubspot’s Blog Topic Generator. You’re not too good for it. Even the greats use this amazing little tool to fashion blog posts out of thin air. Whether you’re having a low-motivation day or you’re just struggling to see how a topic could be flipped a couple more times, this app is a really handy way to quickly get back on track.

Improve Your Style and Sentence Structure with ProWritingAid

If you’d like a bit more feedback on your writing than what Yoast can give you, ProWritingAid is the perfect app for you.

It takes a good look at your writing and suggests improvements, just like your favourite teacher. Unlike your favourite teacher though, instead of using a red Papermate to correct your work, the ProWritingAid app flags errors and suggests improvements that you can instantly change in your document.

Sort Your Tabs Out With OneTab

Do you ever feel like you’ve got ten thousand tabs open while you search for relevant content online, and you don’t want to let any of them go? But it’s affecting your computer’s performance? And you’re terrified it’ll crash before you’ve had time to take what you need from each of them?

Get started with OneTab and all that terror and glitchy wonkiness goes away.

This useful little app turns all your open tabs into a list of URLs, so you’ve got a workable list to go through and your computer gets to cool down. Everyone’s a winner.

Have you got some different tools you use everyday to help you create sparkling content? I want to hear about them - why not ping me a message?

If you’ve been busy running a business, there’s every chance you’ve not had time to look at your website in a while. It’s understandable. Once your site’s up and running, there’s a big temptation there to let it purr in the background, bringing in enquiries and signposting towards your services without much input needed from you at all.

Although there’s nothing stopping you from using your website in this way, it’s worth thinking about whether you’re getting the most out of this huge resource. You pay for URL and your server space, so why not get the most you can for your money?

Your Website is Your Shop Window

If a shop had the same display in the window day in, day out, would it entice you to go in and spend your money there?

While it might not be hugely important to look flashy and new at all times, simple housekeeping tasks each month can help to refresh your content and entice returning visitors to take action.

Take a look at the following tasks page-by-page and see if you could fit them in monthly, or even three-monthly:

● Services - Have you added any new ones? Are any out of date?

● Products - Are your product descriptions still up-to-date? Do you have more to add? Have you got any new photographs to showcase them? Should some be taken off the site?

● About Us - Is this still up-to-date? Have you won any awards or new business that could be included here?

● Testimonials - Who have you worked with recently that you could request a testimonial from? In an age of reviews, new clients are more likely than ever to trust customer feedback.

● Contact Us - Is this page as enticing as it could be? How many people visitors use it per week? Is there a way to make it easier to use?

If you can keep on top of your content bit by bit, it’ll seem much less of a mammoth task.

Next, you need to think about:

Sprucing Up Your Whole Website

Every once in a while, perhaps every six months or so, it’s really good practice to have a full look through every page of your website to make sure customers are getting as much out of their visits as they can.

This can be daunting, but there are ways to break it down. Take a look at this task list and see how you could make the job easier for yourself, using your site and site analytics.

Readability

● How easy to read is your website, on the whole?

● How many of your key messages or business aims shine through?

● Do your call to actions suit the content they’re placed in?

● Are there any parts that stop the flow of information?

Navigation

● How easy is it to get from page to page?

● How many clicks does it take most visitors to complete a transaction?

● Which pages cause the most bounces?

● Which pages are the most popular?

● Do any pages take a long time to load or have formatting issues?

● Are there any pages that are unnecessary? For example: indexing pages, home pages, temporary holding pages, or pages that could be amalgamated with other related pages?

Tone

● Does the content on your website fully convey your company's attitude?

● Are there aspects of your content that seem out of place, or copy and pasted?

● Is there any part of your website you don’t like, for no real reason?

Note answers to each down with examples of pages you’d like to improve, and you can come up with a plan together with your team.

You can also look into this full website content audit template by the Moz site, which is really comprehensive.

Get a Copywriter to Do It!

Copywriters are excellent digital content creators and spend their lives online. That’s makes us ideal for carrying out your time-consuming, always put-off web content audits.

We look into your web content objectively with a fine-tooth comb, picking out parts you may never see yourself and improving your pages in ways you might never have suggested.

Interested in spring cleaning that website? Get in touch today.

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